Koallah Farm in the state’s south west is offering a 50% discount on all meat and free delivery for all residents living in the City of Moreland.

The fully integrated, on-farm meat producer from outside Camperdown has been delivering its pasture-raised, free range meat to Melbournians for more than a decade.

Its decision follows the Greens-led Moreland City Council vote to remove meat from its catering on Mondays and a similar Animal Justice Party push for the State Parliament to go vegan on Mondays.

Managing Director Steven Castle said both campaigns were ridiculous and were typical of city-centric decision makers abandoning farmers, their families and the regional economy.

“We just can’t afford for this sort of narrow-mindedness to become any more systemic than it already is within governments,” he said.

“It’s laughable that these public servants can sit in their climate-controlled, inner-city offices mounting an argument that eating less meat is the way to reduce climate change.

“We support traditional farming methods and the more difficult they make it for producers like us, the more food that will need to be produced through factory farming and mass production – this having an even greater impact on the environment.”

Mr Castle said he wanted to reach out to Moreland residents to give them an opportunity to show that they support the families of all Victorian farmers.

“We are where food comes from – it’s pretty simple. If the publicly elected decision makers of this state continue to make life harder for farmers, then more and more food will have to be trucked in and that sure certainly isn’t great for the planet,” he said.

“Why not just respect everyone’s individual right to choose what they put in their bodies – without this unnecessary posturing.

“Thankfully we live, work and create jobs in a part of the state that recognises how important farmers are and where we get the public support of local members like Bev McArthur who moved quickly to counter this nonsense with her own idea.”

Mrs McArthur who lives near Camperdown has proposed a whole week of meat themed days at Parliament to support farmers.

Moreland residents with the postcode 3043, 3046, 3055, 3057, 3060, 3044, 3052, 3056, 3058 or 3068 who place online orders via www.koallahfarm.com.au will have a 50 per cent discount applied to their first order.

All other people wishing to show their support can use the discount code MORELANDMEATMADNESS and receive 10 per cent of their orders this month.

• T&C: Offer extends to all orders less than $250 in retail value.